In the competitive world of retail design, PD has established itself as the go-to storytelling vendor for Dick’s Sporting Goods (DSG), creating innovative fixtures that transform retail spaces into immersive brand experiences. 

The partnership began with a challenging project to create mountain displays. After successful completion, the relationship truly flourished in 2023 when DSG launched new store concepts, including their flagship House of Sport. 

The asks for these projects have not always been simple—DSG is a brand that dreams big. They have requested things like infinity mirrors, in-store goalposts, and even a golf club chandelier. Additionally, the timelines have often been aggressively ambitious—timelines often considered impossible. 

What makes this partnership special is our ability to deliver exceptional work despite challenging timelines. Simply put: This partnership couldn’t work if PD’s speed to market was not first-in-class. The Elevated Golf project exemplifies this—from the initial brief in October to installation in December, the team designed and built many fixtures, including 14-foot-tall player lockers with integrated lighting and displays. 

The success stems from collaboration across departments. From R&D developing innovative solutions to the Solid team handling production at scale, from Shipping coordinating tight deadlines to Engineering solving complex technical challenges—every team contributes to bringing DSG’s vision to life. 

The team’s ingenuity shines in moments of challenge, like when they designed and implemented a custom putter wall display on-site during a store opening when another vendor couldn’t deliver. Quick thinking and problem-solving strengthened the client relationship. Our collaborative approach has built tremendous trust with the client. This level of confidence comes from consistently delivering when other vendors have fallen short. 

Through customized fixtures, PD continues to help DSG create unique retail experiences that connect with customers through the universal language of sports, building a partnership based on trust, innovation, and exceptional execution.