About Us

Our History

Creating memorable brand experiences for 80 years & counting
Since 1938, we’ve followed the belief that a wealth of creative minds can craft experiences that rise beyond any challenge. Ideas and solutions can come from any member of our team, and when we put them together with you, we can achieve beyond traditional limits.
1938
1938Original owners Jack & Arline Bernie open their garage screen-printing business & complete their first job for Cold Spring Brewery.
1945
1945Arline takes over PD while Jack is at war—Jack returns to find the business expanded to 13 employees with a dedicated building (Minneapolis warehouse).
2004–2008
2004–2008After 60 years of steady business, PD invests heavily in growing capabilities to provide premier-tier results, expanding into Installation and enhancing Painting, Finishing, & Fixture divisions.
2011–2015
2011–2015PD rounds out offerings with Fabric (including Dye-Sub & Sewing), Illumination, & in-house Welding and Machine works to become a true One-Stop-Shop for modern brand solutions.
2015
2015Family steps back as PD’s controlling interest is sold to a third-party.
2020
2020Founding family reacquires PD, reestablishing familial culture & personal employer-employee relationships.
2021
2021Culture Initiatives established to unite the growing company, empower employees, & enhance collaboration with partners to create revolutionary brand experiences.
2022
2022PD set our goals and beliefs toward growth that comes from embracing change; by introducing new ideas and fostering original creative thinking... by being Future Forward.
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OUR PURPOSE
We believe we can create opportunities to enrich people's lives by helping one another achieve something greater than what we thought possible.
OUR VISION
We will foster stronger personal connections by creating environments that inspire people to realize what’s possible.
OUR MISSION
To be the future-forward creator of brand solutions that enlightens, inspires, & transforms the consumer’s experience.

Our values

PD Instore is built on a foundation of mission-driven values that empower our team, encourage collaboration, and expand the limits of what’s possible with our partners.
Familial Connections
Family
We believe in the importance of creating lasting relationships where everyone is accepted and supported, without judgment.
Innovation Ideation Light Bulb
Innovation

We believe that growth comes from embracing change, by introducing new ideas and fostering original and creative thinking.

Granting Authority_key
empowerment

We believe in equipping our people with the best possible knowledge, tools, and resources they need to be stronger, confident, and self-determined.

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Collaboration

We believe in the power of working and evolving together, through an unwavering desire to support and partner with one another to succeed.

Our Leaders

Michael Strommen

Chief Executive Officer / Owner

photo of Jay Strommen, VP
Jay Strommen

Vice President / Owner

Emmie Strommen

Chief Culture Officer

Scott Ingram

Executive Strategist

Ross Thelen

Chief Operating Officer

Photo of Rick Stone, Sales Director
Richard Stone

Sales Director

Brian Botta

Director of Design & Strategy

Photo of Matt Frisk, Chief Financial Officer
Matthew Frisk

Chief Financial Officer

Photo of Kari McGill, HR Director
Kari McGill

Human Resources Director

join our team!

From imaginative thinkers to sharp problem-solvers to builders, crafters, and designers, we are practical creatives. Join us as we push the barriers for what’s possible in retail & brand experiences.
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© 2022 PD INSTORE
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